Most of the works displayed here date back from 2005 to 2010, the first few years after I relocated to Shanghai from Taipei, Taiwan. At that time, besides fashion photography, I was heavily involved in branding design work with my clients as a multi-disciplinary studio. Unfortunately, most of these works were either stored in old hard drives or old Macs and it was difficult for me to retrieve them. I had accidentally found these while retrieving a back-up.










Some brand visuals design works and photography for Italian shoes brand Cable & Co.




Proposed retail space design for Cable & Co. with 3 color schemes , Dark ,Animal and White . This is for their "Brand shop-in-shop" within department stores .Later on I have developed the design into their flagship stores.
Dark scheme



Animal scheme

White scheme




The proposed retail shop design for K.A.K.O. was a timeless "Eastern minimal" approach with a futuristic touch, which was a bold move in 2005 in China when most shops were heavily decorated.





Brand visuals / Maomaoworm Taiwan


Maomaoworm Taiwan / department store prefabricate retail space design
